BYD’s New Leadership Promises a Bigger

BYD’s rise in Australia continues, but this time with a new leader at the helm. Stephen Collins, the new Chief Operating Officer of BYD Australia, has made it clear that the brand’s next chapter is about smarter, sustainable growth.

 

Putting Customers First

Collins has promised that BYD will focus heavily on customer experience as it ramps up operations. The brand is expanding its dealer network beyond major cities into regional areas and is already working to reduce wait times for popular models like the Atto 3. For Australian buyers, this means easier access to vehicles, service centres, and parts support.

A stronger national presence is good news for employees exploring options like a novated lease. With more BYD dealers across the country, drivers will have a simpler process for getting quotes, arranging test drives, and using tools such as a novated lease calculator to estimate their savings.

 

A Controlled Expansion Strategy

Unlike other challenger brands that grew too quickly and struggled to keep up, Collins has made it clear that BYD’s growth will be carefully managed. The company is investing in local logistics, parts warehousing, and dealer support to ensure buyers get a smooth experience from purchase through to servicing.

For anyone asking “what is novated lease” or “how does novated lease work,” BYD’s growing footprint will make it easier to access accurate pricing for models eligible under salary packaging programs. This is particularly appealing for fleets and individuals considering an EV novated lease, especially with the ongoing Fringe Benefits Tax (FBT) exemption for eligible electric vehicles.

 

New Models on the Horizon

BYD isn’t slowing down on the product front either. Four new models are set to launch by early 2026, including the highly anticipated Atto 2 and the Sealion 8 three-row SUV. For drivers interested in an EV novated leasing option, this means more variety in size, price, and features to suit different needs.

More models also create opportunities for businesses to refresh their fleets with sustainable choices, making a novated lease for EV an even more attractive solution for employees wanting to save on running costs and reduce their carbon footprint.

 

Why This Matters for Fingo Users

As BYD cements itself as a top-10 brand in Australia, there’s never been a better time to explore how novated leasing can work in your favour. Whether you’re looking to compare costs, claim potential tax savings, or find out if an EV fits your budget, Fingo can guide you through every step.